Organization Services

Founded in 1960, Vertical Supply Group (VSG) is a Greensboro, North Carolina–based vertically integrated manufacturer, distributor, and direct‑to‑customer e‑commerce provider of work‑at‑height safety gear. Initially founded as Sherrill Tree, the company now oversees multiple in‑house brands including Sterling Rope, Notch Equipment, Rope Logic, and Yates Gear, serving arborists, climbers, rescue teams, utility workers, and tactical operators.VSG’s retail and digital platforms—such as SherrillTree.com, TreeStuff.com, RescueDirect.com, HoneyBros.com, and UtilityDirect.com—offer gear spanning ropes, harnesses, tools, and PPE. Recent expansion includes acquisitions of Yates Gear in June 2024 and Tacklestore Ltd. (UK) in November 2024, broadening its global footprint and product portfolio.