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Established in 2010 OpenADR is an open, highly secure, and two-way information exchange model and global Smart Grid standard. OpenADR standardizes the message format used for Auto-DR and DER management so that dynamic price and reliability signals can be exchanged in a uniform and interoperable fashion among utilities, ISOs, and energy management and control systems. While previously deployed Auto-DR systems are automated, they are not standardized or interoperable. OpenADR was created to automate and simplify DR and DER for the power industry with dynamic price and reliability signals that allow end users to modify their usage patterns to save money and optimize energy efficiency, while enhancing the effectiveness of power delivery across the Smart Grid. OpenADR 2.0 Certified Products are helping organizations around the world standardize DR and DER communications, automate DR/DER processes, simplify customer energy management, and eliminate stranded assets. Adoption for OpenADR 2.0 is occurring throughout many parts of North America including: California, Nevada, Texas, Florida, Arizona, Hawaii as well as across the globe in Europe, China, Japan and Korea.